Abstract
CONSIDER the proportion of the audience viewing television at some time t who also view a given programme on the same television channel at a certain time s on another day of the week. It is then known that for all different times t this proportion remains approximately constant1,2.
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References
Ehrenberg, A. S. C., Applied Statistics, 15, 257 (1966).
Ehrenberg, A. S. C., and Twyman, W. A., J. Roy. Statist. Soc. A, 130 (in the press).
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GOODHARDT, G. Constant in Duplicated Television Viewing. Nature 212, 1616 (1966). https://doi.org/10.1038/2121616a0
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DOI: https://doi.org/10.1038/2121616a0
