The arts and advertising can galvanise public and political will in tackling global warming. But shared concern for human health is a better motivator than polar bears, finds Sanjay Khanna.
This is a preview of subscription content, access via your institution
Access options
Subscribe to this journal
Receive 51 print issues and online access
$199.00 per year
only $3.90 per issue
Buy this article
- Purchase on SpringerLink
- Instant access to full article PDF
Prices may be subject to local taxes which are calculated during checkout
Author information
Authors and Affiliations
Additional information
See Editorial, page 1027 , and online at http://www.nature.com/roadtocopenhagen
Rights and permissions
About this article
Cite this article
Khanna, S. Conveying the campaign message. Nature 461, 1058–1059 (2009). https://doi.org/10.1038/4611058a
Published:
Issue date:
DOI: https://doi.org/10.1038/4611058a
