The arts and advertising can galvanise public and political will in tackling global warming. But shared concern for human health is a better motivator than polar bears, finds Sanjay Khanna.
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See Editorial, page 1027 , and online at http://www.nature.com/roadtocopenhagen
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Khanna, S. Conveying the campaign message. Nature 461, 1058–1059 (2009). https://doi.org/10.1038/4611058a
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DOI: https://doi.org/10.1038/4611058a
