Work on how rumours arise and spread could help to dampen the effects of damaging misinformation circulating on the Internet, says Nicholas DiFonzo.
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DiFonzo, N. Rumour research can douse digital wildfires. Nature 493, 135 (2013). https://doi.org/10.1038/493135a
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DOI: https://doi.org/10.1038/493135a
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