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  • CAREER COLUMN

How I harnessed media engagement to supercharge my research career

My initial exposure to the world’s media was serendipitous, but I’ve learnt to be proactive about it — and reaped the benefits.
By
  1. Ben Singh

    1. Ben Singh is a physical-activity research fellow at the University of South Australia in Adelaide.

Eighteen months ago, I had zero media experience. I’m a physical-activity researcher in the school of Allied Health and Human Performance at the University of South Australia in Adelaide. In the three years since completing my PhD, I hadn’t written articles for anyone outside my scientific community, courted mentions in a newspaper or even thought about speaking on the radio or on podcasts. I was content to spend my days head-down in research, analysing data and aiming to publish papers. Media publicity was nowhere on my radar.

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doi: https://doi.org/10.1038/d41586-024-01053-0

This is an article from the Nature Careers Community, a place for Nature readers to share their professional experiences and advice. Guest posts are encouraged.

References

  1. Singh, B. et al. Br. J. Sports Med. 57, 1203–1209 (2023).

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Competing Interests

The author declares no competing interests.

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