Myriad took no prisoners on its way to the top of the molecular diagnostics field. That strategy is unlikely to endure.
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Sherkow, J., Scott, C. CASE STUDY: Myriad stands alone. Nat Biotechnol 32, 620 (2014). https://doi.org/10.1038/nbt.2944
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DOI: https://doi.org/10.1038/nbt.2944
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