The drug industry is struggling to find ways of engaging with consumers on social media. Failure to adapt may bring substantial opportunity costs, argues Virginia Hughes.
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References
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Hughes, V. Social storm. Nat Biotechnol 33, 14–17 (2015). https://doi.org/10.1038/nbt.3106
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DOI: https://doi.org/10.1038/nbt.3106
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