With ruthless revision, researchers can compose a punchy 'elevator speech' to sell their science to a neighbour, potential employer or politician.
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Kwok, R. Communication: Two minutes to impress. Nature 494, 138 (2013). https://doi.org/10.1038/nj7435-137a
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DOI: https://doi.org/10.1038/nj7435-137a
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