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Brain scam?

Nature Neuroscience volume 7, page 1015 (2004)Cite this article

To the Editor:

As the chairman of one of the companies mentioned in the September Nature Neuroscience editorial, I would like to take the opportunity to reply to some of the points raised. The editorial is a timely one and reflects the increased commercial interest in fMRI as an aid in marketing and product development. It comes after a number of years characterized by the appearance of many high-profile publications in Nature, Science, Nature Neuroscience and other highly regarded journals describing interesting and often controversial findings in cognitive neuroscience obtained using fMRI. The subsequent exposure of these findings in magazines and TV documentaries has played no small part in awakening commercial interest. The main scientific reasons why the editorial urges caution in the commercial use of fMRI in marketing seem to be the transitions from the “laboratory environment” to real-world situations and the “sparseness of the current literature.”

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  1. Chairman, Neurosense Limited, Oxford, UK

    Michael Brammer

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  1. Michael Brammer
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Brammer, M. Brain scam?. Nat Neurosci 7, 1015 (2004). https://doi.org/10.1038/nn1004-1015

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