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Affect and affirmations—a 'basic' approach to promote adherence

Efforts to improve health-care quality and efficiency will fail if patients with chronic disease do not adhere to medications and healthy lifestyles. A novel, psychological approach is to change behavior using 'affect' and 'affirmations'. We explore this strategy's potential, when added to the existing arsenal of interventions, to improve adherence.

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Correspondence to William H. Shrank.

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Competing interests

W. H. Shrank has received grants or research support from the following companies: Aetna, CVS Caremark, Express Scripts, Lilly, and Teva. N. K. Choudhry has received grants or research support from the following companies: Aetna, CVS Caremark, and Express Scripts.

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Shrank, W., Choudhry, N. Affect and affirmations—a 'basic' approach to promote adherence. Nat Rev Cardiol 9, 263–265 (2012). https://doi.org/10.1038/nrcardio.2012.35

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