Ted Kaptchuk investigates placebo effects and has published over 100 articles — including clinical trials, neuroimaging studies, historical investigations, methodological reviews and ethical analyses. He is currently serving on the National Advisory Counsel of the National Institutes of Health's National Center for Complementary and Alternative Medicine, and has recently completed a 4-year term as an expert panelist at the FDA.

What is the placebo effect and what is the importance of understanding it?

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