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Discounts in dentistry: Should a dental practice offer discounts as a marketing incentive?

BDJ In Practice volume 33, page 31 (2020)Cite this article

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When considering offering a discount at your dental practice, the first question you should ask yourself is the age old one, why? What is it you're trying to achieve?

Many believe that offering discounts is a sure-fire way to attract new patients and help gain more income. And whilst that may be true, what is the true cost of a given discount and perhaps even more crucially, was it needed?

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  1. Dental Design, Poole, UK

    Amy Rose-Jones

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  1. Amy Rose-Jones
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Correspondence to Amy Rose-Jones.

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Rose-Jones, A. Discounts in dentistry: Should a dental practice offer discounts as a marketing incentive?. BDJ In Pract 33, 31 (2020). https://doi.org/10.1038/s41404-020-0592-4

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  • DOI: https://doi.org/10.1038/s41404-020-0592-4

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