Fig. 1: Overview of the field experiment to study message framing. | Nature Communications

Fig. 1: Overview of the field experiment to study message framing.

From: Message framing to promote solar panels

Fig. 1

We test the effectiveness of message framing to promote a serious commitment to adopting solar panels in a large-scale field experiment without opt-in bias or financial incentivization. Customers (N = 26,873) were randomized to different messages targeting either oneself or the environment.

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