Table 6 Quotes and codes from publicly published interviews

Sensory evaluations

Overall

“That’s f***ing fantastic! That’s good meat. I like it.”

“It was really good! And I was so surprised!”

Smell

“Smells like regular chicken” -CI1, “I know, right?!”

Texture

“It gets stuck in your teeth in just the right way

“I would say the texture itself is, like, a little bit different, but the taste was really, really good. Like, way better than I was expecting.”

Appearance

“It’s like eating chicken breast, of course it is cooked nicely with spices.”

Verisimilitude

“It you tell me its cultivated chicken or real chicken I would not tell the difference.”

“There’s no difference, I mean, there’s no way you would ever know.”

“It tastes just like chicken.”

“It’s really good.”

Willingness to try

“Never tried it before, I’m like super curious”

“I’ve been waiting to try it for like two and half years now.”

Political views

“I think we should be allowed to eat what we want to eat. Florida is all about free market and liberties personal choice, so why can’t we eat what we want to eat? I mean if it’s bad for us, not that I believe it is because I think the science is proven, but even if it is why can’t we eat it?”

Prior beliefs

Nomenclature

“Fake meat. It’s not fake though. It’s real meat, it’s just cultivated”

Ethics

“I imagine cultivated meat could be a more ethical alternative.”

Taste

“I already believe it tastes like chicken but I just want to see for myself.”

Health

“I mean if it’s bad for us, not that I believe it is because I think the science is proven, but even if it is why can’t we eat it?”

Non-verbal

Licking lips/fingers

Moves food around mouth, inspecting

Happy dance

"The Chicken Nod"

Head and hand gestures emphasizing acceptance

Posing for the camera, smiling, enjoyment