It is essential to understand the best way to frame a persuasive message aimed at increasing concern about climate change and support for pro-environmental action. Now a Registered Report presents a large-scale study that tests and compares the effectiveness of ten widely cited messaging strategies.
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Lammers, J., Formanski, F.J. Communicating the need for climate action. Nat. Clim. Chang. 16, 123–124 (2026). https://doi.org/10.1038/s41558-025-02503-x
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DOI: https://doi.org/10.1038/s41558-025-02503-x
