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Public health: This message must be herd

Nature Human Behaviour volume 1, Article number: 0065 (2017) Cite this article

Immunization against vaccine-preventable diseases not only protects the individual but also has a social benefit. A study now shows that communicating this effect, known as herd immunity, can have a substantial impact on a person's inclination to vaccinate, an insight that could be leveraged in vaccine advocacy.

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Figure 1: How herd immunity works.

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  1. Dirk Brockmann is at the Robert Koch-Institute, Nordufer 20, 13353 Berlin and at the Institute for Theoretical Biology, Humboldt Universität zu Berlin, Philippstraβe 13, 10115 Berlin,

    Dirk Brockmann

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  1. Dirk Brockmann
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Correspondence to Dirk Brockmann.

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Brockmann, D. Public health: This message must be herd. Nat Hum Behav 1, 0065 (2017). https://doi.org/10.1038/s41562-017-0065

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