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It’s time to reimagine sample diversity and retire the WEIRD dichotomy

Nature Human Behaviour volume 5, pages 971–972 (2021)Cite this article

The world’s population does not split neatly into two groups, WEIRD and non-WEIRD people, argues Sakshi Ghai. Because the non-WEIRD brush does not do justice to the complexity of human lives, she calls upon behavioural science to ensure that samples represent human diversity.

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  1. Department of Psychology, University of Cambridge, Cambridge, UK

    Sakshi Ghai

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  1. Sakshi Ghai
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Correspondence to Sakshi Ghai.

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Ghai, S. It’s time to reimagine sample diversity and retire the WEIRD dichotomy. Nat Hum Behav 5, 971–972 (2021). https://doi.org/10.1038/s41562-021-01175-9

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