Extended Data Table 1 Top 100 advertisers’ activity on misinformation websites

From: Companies inadvertently fund online misinformation despite consumer backlash

  1. This table shows regression results for the top 100 most active advertisers in a given year based on weekly data collected for the years 2019 to 2021 (n = 11, 969). In Columns (1)-(3), we show results from logit regressions where the dependent variable is appears on misinformation websites, a binary variable that takes value 1 when an advertiser appears on a misinformation website in a given week and zero otherwise. In Columns (4)-(6), we show results from poisson regressions where the dependent variable is number of misinformation websites, a continuous variable for the number of misinformation websites an advertiser appears on in a given week. Digital platform usage is a binary variable that takes value 1 when a company is using digital advertising platforms in a given week and zero otherwise. No adjustments were made for multiple comparisons. Robust standard errors in parentheses. P-values derived from two-sided t-tests reported below standard errors.
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