Extended Data Table 4 Decision-makers’ Beliefs and Characteristics about Advertising on Misinformation Websites

From: Companies inadvertently fund online misinformation despite consumer backlash

  1. Notes: This table shows respondents’ beliefs and characteristics about their own company advertising on misinformation outlets. Column (1) shows results for the full sample (n = 442), Column (2) for the sub-sample of executives (n = 248), Column 3 for the sub-sample of managers (n = 147), and Column 4 for the remaining individuals (n = 47). The proportions in rows marked with an asterisk (*) are calculated based on the subsample of participants who requested an ad check and whose companies appeared in our advertising data (n = 106) in Column (1).
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