African nations now lead the world in the rollout of pre-exposure prophylaxis against HIV — in part thanks to social media influencers who promote use of the life-saving drug.
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Adepoju, P. Meet the PrEP ambassadors who use social media to combat HIV. Nat Med 30, 1510–1512 (2024). https://doi.org/10.1038/s41591-024-03048-w
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DOI: https://doi.org/10.1038/s41591-024-03048-w