Table 2 Descriptive statistics of COVID-19 vaccine attitudes, social norms, and behavioural control across the segments.
Mean | Std. deviation | Enthusiasts | Supporters | Socials | Hesitant | Sceptics | R2 | |
|---|---|---|---|---|---|---|---|---|
COVID-19 vaccine attitudes | ||||||||
To what extent do you feel that getting a COVID-19 vaccine will be… (7-point bipolar scale) | ||||||||
Bad: good | 4.96 | 2.12 | 6.94 | 5.75 | 4.18 | 3.46 | 1.22 | 0.70 |
Unpleasant: pleasant | 4.07 | 1.90 | 5.55 | 4.01 | 3.85 | 3.44 | 1.49 | 0.38 |
Harmful: beneficial | 4.85 | 2.12 | 6.95 | 5.32 | 4.22 | 3.45 | 1.18 | 0.68 |
Worthless: valuable | 4.97 | 2.08 | 6.94 | 5.55 | 4.24 | 3.63 | 1.54 | 0.64 |
Ineffective: effective | 4.99 | 2.04 | 6.84 | 5.53 | 4.42 | 3.68 | 1.53 | 0.62 |
Unsafe: safe | 4.59 | 2.06 | 6.64 | 5.01 | 3.94 | 3.28 | 1.09 | 0.66 |
Undesirable: desirable | 4.67 | 2.12 | 6.84 | 4.98 | 4.11 | 3.18 | 1.20 | 0.66 |
Social norms | ||||||||
How much do you agree or disagree with the following statements? (5-point scale, strongly disagree to strongly agree with neither as mid-scale) | ||||||||
Descriptive norm | 3.82 | 1.27 | 4.81 | 4.41 | 3.53 | 2.52 | 2.00 | 0.60 |
Subjective norm | 3.91 | 1.20 | 4.87 | 4.57 | 3.54 | 2.68 | 2.11 | 0.67 |
Injunctive norm | 4.06 | 1.15 | 4.89 | 4.59 | 3.60 | 2.90 | 3.05 | 0.47 |
Behavioural efficacy and control | ||||||||
Self-efficacy | 3.68 | 1.46 | 4.92 | 4.57 | 3.21 | 1.99 | 1.34 | 0.78 |
Behavioural control | 4.27 | 1.04 | 4.66 | 4.46 | 3.76 | 3.81 | 4.39 | 0.13 |
