Table 3 AVE values and correlation coefficient of variables.

From: Research on the flow experience and social influences of users of short online videos. A case study of DouYin

 

PI

FL

CM

SN

PB

SB

PI

0.915

     

FL

0.540

0.888

    

CM

0.515

0.568

0.863

   

SN

0.560

0.601

0.527

0.862

  

PB

0.462

0.528

0.508

0.574

0.89

 

SB

0.495

0.604

0.615

0.626

0.452

0.885

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