Table 5 HTMT matrix.
Constructs | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
---|---|---|---|---|---|---|---|---|---|
1. System update | |||||||||
2. Memorability | 0.667 | ||||||||
3. Non-language barriers | 0.509 | 0.614 | |||||||
4. Knowledge acquisition | 0.675 | 0.594 | 0.529 | ||||||
5. Knowledge application | 0.767 | 0.711 | 0.613 | 0.847 | |||||
6. Human-like personality | 0.536 | 0.684 | 0.445 | 0.507 | 0.576 | ||||
7. Utilitarian value | 0.594 | 0.506 | 0.579 | 0.709 | 0.738 | 0.489 | |||
8. Satisfaction | 0.675 | 0.630 | 0.615 | 0.781 | 0.821 | 0.595 | 0.794 | ||
9. WOM | 0.556 | 0.485 | 0.524 | 0.721 | 0.745 | 0.561 | 0.859 | 0.817 |