Figure 1
From: A phenomenological inquiry into farmers’ experiences growing cotton in Punjab, Pakistan

Source: Economic Surveys of Pakistan, 2023.
The area under cultivation of major crops from 2010 to 2023. This shows that other Kharif crops like Sugarcane, Rice, and Maize compete with cotton. As a result, the area under cotton cultivation is gradually decreasing, and the area of crops, significantly and sugarcane, is increasing at the expense of cotton. In thirteen years, the sugarcane area reached 1319 000 hectares from 988 000 Hectares, whereas the area of Maize increased from 974 to 1720 000 Hectares. This is a notion that cotton has become less profitable and competitive than kharif crops like sugarcane and maize.