Table 2 Consumer socio-demographic data.
From: Cultural differences in wine conceptualization among consumers in France, Portugal and South Africa
South Africa (n = 60) | France (n = 46) | Portugal (n = 62) | |
|---|---|---|---|
Sex | |||
Female | 43 | 26 | 34 |
Male | 17 | 19 | 28 |
Undisclosed | 0 | 1 | 0 |
Age (average ± standard deviation) | |||
Baby Boomer | 62.63 ± 4.66 | 61.5 ± 5.36 | 61.00 ± 3.00 |
Gen X | 49.50 ± 4.37 | 49.65 ± 3.22 | 50.02 ± 3.26 |
Gen Y | 31.27 ± 5.20 | 31.60 ± 5.27 | 31.56 ± 4.29 |
Gen Z | 23.25 ± 0.89 | 22.46 ± 1.13 | 21.50 ± 2.12 |
Education | |||
High School or less | 1 | 5 | 2 |
Tertiary education | 59 | 41 | 60 |
Employment | |||
Employed | 43 | 26 | 50 |
Student | 11 | 14 | 5 |
Retired | 2 | 2 | 1 |
Unemployed | 1 | 0 | 3 |
Other | 3 | 4 | 3 |
