Table 5 Relationship (Pearson’s correlation and Chi-square tests) between the generic, intermediate, and specific attributes used to describe the wine concepts within cultures.
From: Cultural differences in wine conceptualization among consumers in France, Portugal and South Africa
Pearson’s correlation coefficient | Chi-squared (χ2) | DF | p-value | |||
|---|---|---|---|---|---|---|
South Africa | Specific | Red Wine-White Wine | − 0.396 | 26.15 | 8.00 | < 0.001 |
Red Wine-Wine | 0.021 | 8.82 | 7.00 | 0.27 | ||
White Wine-Wine | 0.506 | 11.98 | 7.00 | 0.10 | ||
Intermediate | Red Wine-White Wine | − 0.361 | 72.56 | 8.00 | < 0.001 | |
Red Wine-Wine | 0.752 | 10.30 | 5.00 | 0.07 | ||
White Wine-Wine | − 0.122 | 36.28 | 6.00 | < 0.001 | ||
Generic | Red Wine-White Wine | 0.326 | 55.35 | 7.00 | < 0.001 | |
Red Wine-Wine | 0.606 | 23.31 | 7.00 | < 0.001 | ||
White Wine-Wine | 0.929 | 18.73 | 7.00 | 0.01 | ||
France | Specific | Red Wine-White Wine | 0.539 | 4.58 | 6.00 | 0.60 |
Red Wine-Wine | 0.281 | 4.96 | 6.00 | 0.55 | ||
White Wine-Wine | − 0.556 | 3.11 | 5.00 | 0.68 | ||
Intermediate | Red Wine-White Wine | − 0.382 | 33.32 | 5.00 | < 0.001 | |
Red Wine-Wine | 0.904 | 5.25 | 2.00 | 0.07 | ||
White Wine-Wine | − 0.556 | 20.04 | 5.00 | < 0.001 | ||
Generic | Red Wine-White Wine | 0.417 | 43.40 | 8.00 | < 0.001 | |
Red Wine-Wine | 0.769 | 20.55 | 8.00 | 0.01 | ||
White Wine-Wine | 0.868 | 12.39 | 8.00 | 0.13 | ||
Portugal | Specific | Red Wine-White Wine | 1.000 | 1.60 | 1.00 | 0.21 |
Red Wine-Wine | 1.000 | 1.12 | 1.00 | 0.29 | ||
White Wine-Wine | * | * | * | * | ||
Intermediate | Red Wine-White Wine | − 0.367 | 54.40 | 6.00 | < 0.001 | |
Red Wine-Wine | − 0.414 | 17.71 | 4.00 | < 0.001 | ||
White Wine-Wine | 0.858 | 13.31 | 6.00 | 0.04 | ||
Generic | Red Wine-White Wine | 0.336 | 44.24 | 6.00 | < 0.001 | |
Red Wine-Wine | 0.655 | 18.33 | 5.00 | < 0.001 | ||
White Wine-Wine | 0.850 | 15.28 | 4.00 | < 0.001 |
