Table 6 Relationship (Pearson’s correlation and Chi-square tests) between the generic, intermediate, and specific attributes used to describe the wine concepts across culture.
From: Cultural differences in wine conceptualization among consumers in France, Portugal and South Africa
Pearson’s correlation coefficient | Chi-squared (χ2) | DF | p-value | |||
|---|---|---|---|---|---|---|
Red Wine | Specific | South Africa-Portugal | − 0.257 | 15.17 | 7.00 | 0.03 |
France-Portugal | 0.359 | 7.47 | 6.00 | 0.28 | ||
South Africa-France | − 0.340 | 18.49 | 10.00 | 0.05 | ||
Intermediate | South Africa-Portugal | − 0.293 | 29.45 | 5.00 | < 0.001 | |
France-Portugal | 0.838 | 9.63 | 3.00 | 0.02 | ||
South Africa-France | − 0.266 | 32.73 | 4.00 | < 0.001 | ||
Generic | South Africa-Portugal | 0.820 | 21.67 | 7.00 | < 0.001 | |
France-Portugal | 0.602 | 28.36 | 7.00 | < 0.001 | ||
South Africa-France | 0.740 | 15.72 | 8.00 | 0.05 | ||
White Wine | Specific | South Africa-Portugal | − 0.381 | 6.68 | 2.00 | 0.04 |
France-Portugal | 1.000 | 2.25 | 3.00 | 0.52 | ||
South Africa-France | − 0.358 | 9.68 | 4.00 | 0.05 | ||
Intermediate | South Africa-Portugal | 0.858 | 16.61 | 6.00 | 0.01 | |
France-Portugal | 0.960 | 10.45 | 6.00 | 0.11 | ||
South Africa-France | 0.751 | 14.67 | 6.00 | 0.02 | ||
Generic | South Africa-Portugal | 0.934 | 4.42 | 4.00 | 0.35 | |
France-Portugal | 0.906 | 16.44 | 7.00 | 0.02 | ||
South Africa-France | 0.864 | 19.99 | 7.00 | 0.01 | ||
Wine | Specific | South Africa-Portugal | 0.471 | 4.62 | 6.00 | 0.59 |
France-Portugal | 0.875 | 2.50 | 4.00 | 0.64 | ||
South Africa-France | 0.426 | 7.43 | 8.00 | 0.49 | ||
Intermediate | South Africa-Portugal | -0.033 | 15.78 | 7.00 | 0.03 | |
France-Portugal | -0.279 | 11.16 | 5.00 | 0.05 | ||
South Africa-France | -0.543 | 15.00 | 5.00 | 0.01 | ||
Generic | South Africa-Portugal | 0.965 | 10.40 | 6.00 | 0.11 | |
France-Portugal | 0.969 | 17.46 | 8.00 | 0.03 | ||
South Africa-France | 0.936 | 16.40 | 8.00 | 0.04 |
