Table 1 Vignette examples.
Example 1. Social situation –With family members at pub; Diet – Vegetarian; Motive – Environment | Imagine you are going out to a pub for a meal with a group of your family members. Having looked at the menu, you suggest that the group orders the carvery special that comes with a choice of one of three meat options and shared sides. All but one of your family members agree. They explain that they are now vegetarian for environmental reasons and order a separate vegetarian dish. |
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Example 2. Social situation – With colleague at Turkish restaurant; Diet – Meat restrictor; Motive – Health | Imagine a new colleague has joined your team at work and you go out to dinner with them along with a group of other colleagues to a Turkish restaurant. Having looked at the menu, you suggest that the group orders the set tasting menu of meat based dishes that comes recommended and all but your new colleague agree. They explain that they are trying to restrict their meat consumption for health reasons and order a separate vegetarian dish. |
Example 3. Social situation – Invite colleague to a dinner party; Diet – Vegetarian; Motive – None | Imagine a new colleague has joined your team at work and you invite them over to your house for a dinner party. You plan on providing the food and serving a roast dinner and let them know. They explain that they are a vegetarian and ask you if it would be possible for a vegetarian option to be made available. |
Example 4. Social situation – Invite friend to a BBQ; Diet – None; Motive – None | Imagine you invite a friend over to your house for a barbecue. You let them know that you plan on providing the food and serving burgers and hotdogs. They ask you if it would be possible for a vegetarian option to be made available. |
