Table 10 Alternative pairwise comparison matrix.

From: Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies

Criteria

 

Q11

Q12

Q13

Q14

Q21

Q22

Q23

Q24

Q31

Q32

Q33

Q34

Q41

Q42

Q43

Q44

A1

0.547

0.469

0.594

0.438

0.547

0.453

0.453

0.484

0.594

0.422

0.359

0.516

0.406

0.469

0.563

0.484

A2

0.563

0.609

0.516

0.578

0.453

0.453

0.516

0.625

01609

0.516

0.453

0.688

0.469

0.563

0.594

0.500

A3

0.563

0.578

0.422

0.438

0.438

0.422

0.609

0.531

0.547

0.438

0.484

0.359

0.547

0.516

0.375

0.469

A4

0.469

0.531

0.406

0.469

0.422

0.469

0.500

0.469

0.609

0.453

0.375

0.531

0.594

0.438

0.484

0.297

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