Table 4 Sub-criteria pairwise comparison matrix results.

From: Leveraging Industry 4.0 for marketing strategies in the medical device industry of emerging economies

Q-11

Q-12

Q-13

Q-14

Weight

Q11

1

1

1

0.7668

0.9970

1.2686

0.7177

0.9698

1.3335

0.6373

0.8110

1.0225

0.231

Q12

0.7883

1.0031

1.3041

1

1

1

0.5116

0.6491

0.8409

0.3399

0.4341

0.5422

0.179

Q13

0.7499

1.0311

1.3933

1.1892

1.5407

1.9545

1

1

1

1.0801

1.3041

1.5407

0.292

Q14

0.9780

1.2331

1.5691

1.8443

2.3038

2.9420

0.6491

0.7668

0.9259

1

1

1

0.297

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