Table 4 Sustainable clothing design strategies.

From: How perceived sustainability influences consumers’ clothing preferences

Topic

Indexes

Index

Explanation

Perceived quality

Quality and fit

Durability

Incorporate assessment of environmentally friendly materials and technologies, such as using recyclable or biodegradable materials, and improve durability to reduce clothing waste.

Shape retention

Consider using resilient environmentally friendly materials, reduce chemical processing to minimize negative environmental impact.

Adaptability and sizing

Promote adjustable designs to accommodate different body types and reduce waste due to improper sizing.

Materials and manufacturing processes

Emphasize the use of organic, recycled, or reused materials, as well as low-carbon and energy-saving production techniques.

Production consistency

Reduce resource waste and defective output through strict quality control and optimized production processes.

Comfort issues

Material selection

Ensure clothing materials are skin-friendly to reduce allergic reactions.

Fabric treatment

Apply environmentally friendly fabric treatment techniques, such as using minimal or no chemicals for dyeing and printing methods.

Perceived value

Design style and value for money

Aesthetic design

Promote classic styles over rapidly changing fashion trends.

Multifunctionality

Design multifunctional clothing adaptable for various occasions and functions to extend product lifespan and reduce demand.

Detail craftsmanship

Emphasize craftsmanship and the use of sustainable materials, advocate for repairs and maintenance to prolong clothing lifespan.

Elegance and refinement

Convey sustainable living ideals through high-quality design and manufacturing.

Value for money

Consider long-term value of use, encourage consumers to invest in more durable, eco-friendly clothing options.

Sensory comfort

Sensation and comfort

Softness and texture

Use sustainably sourced natural materials with soft, comfortable properties that are skin-friendly.

Breathability

Choose fabrics with good breathability, such as natural fibers and breathable coatings, to promote skin and environmental exchange, reduce overheating, and sweat buildup.

Temperature regulation

Employ innovative fiber technologies and designs to enhance clothing’s adaptability to different environmental temperatures.

Applicability

Adapt to various body types and needs, promote multifunctional clothing to reduce production of single-purpose products and minimize resource waste.

Sustainability

Environmental protection

Ecological footprint

Assess the environmental impact of clothing production processes, including water and energy consumption, emissions, etc., to improve industry transparency and promote more environmentally friendly production practices.

Material sourcing

Consider the sustainability of raw materials used in clothing, such as organic cotton, recycled polyester, wool, etc., to reduce reliance on natural resources and decrease environmental burden.

Recyclability

Evaluate the recyclability of clothing at the end of its lifespan or its biodegradability, encourage the design and manufacture of recyclable products to reduce waste generation and resource waste.

Social responsibility

Examine whether the clothing production process meets environmental protection and labor rights standards, ensuring production processes do not have negative impacts on the environment and society, and promote sustainable development.

Usage and maintenance

Lifespan

Ensure long-term performance retention of clothing to reduce the need for replacement.

Cleaning and care

Design clothing that is easy to clean and does not require the use of environmentally burdensome detergents, reducing environmental impact by selecting easy-to-clean fabrics and providing cleaning guidelines.

User guidelines

Provide clear guidelines on how to use and maintain products sustainably, helping consumers better protect and prolong the use of clothing.

Disposal and recycling

Recyclability

Design products with good recyclability to reduce environmental impact and enhance brand sustainability image, encouraging consumers to recycle discarded clothing, reducing the demand for natural resources.

Biodegradability

Consider the biodegradability of clothing materials to reduce the long-term environmental impact of waste, choose materials that can decompose in natural environments to reduce land and water pollution.

Recycling programs

Encourage consumer participation in sustainable consumption and enhance brand image by establishing recycling and reuse programs, promoting consumer support and participation in sustainable development.