Table 1 Distribution of the respondents (N = 313).
From: Consumer personality, online social interaction, and deep online consumption behavior
Variables | Options | Frequency | Distribution(%) | Variables | Options | Frequency | Distribution(%) |
|---|---|---|---|---|---|---|---|
Gender | Male | 103 | 32.907 | Education | High school or below | 14 | 4.473 |
Female | 210 | 67.093 | Junior college | 27 | 13.738 | ||
Age | < 18 | 5 | 1.597 | Undergraduate | 227 | 72.524 | |
18–25 | 136 | 43.450 | Postgraduate or above | 45 | 9.265 | ||
26–30 | 80 | 25.559 | Monthly disposable income | < 6000 yuan | 134 | 42.811 | |
31–40 | 64 | 20.447 | 6000–8000 yuan | 116 | 37.061 | ||
41–50 | 25 | 7.987 | > 8000 yuan | 63 | 20.128 | ||
> 51 | 3 | 0.958 |
