Table 6 The mediating effect of online social interaction in the relationships between the sub-dimensions of consumer personality and the sub-dimensions of deep online consumption behavior.

Indirect relationships	Estimate	S.E.	95% BC		p-value	95% PC		p-value
Indirect relationships	Estimate	S.E.	Lower	Upper	p-value	Lower	Upper	p-value
Ext→Ons→Ppc	0.119	0.070	-0.011	0.261	0.076	-0.011	0.262	0.075
Ope→Ons→Ppc	0.495	0.495	0.364	0.628	0.000	0.354	0.395	0.000
Agr→Ons→Ppc	0.237	0.237	0.085	0.404	0.002	0.078	0.618	0.003
Con→Ons→Ppc	0.238	0.075	0.094	0.383	0.001	0.094	0.383	0.001
Ext→Ons→Pur	0.083	0.050	-0.007	0.191	0.072	-0.007	0.190	0.075
Ope→Ons→Pur	0.345	0.345	0.242	0.461	0.000	0.235	0.453	0.000
Agr→Ons→Pur	0.165	0.059	0.060	0.294	0.002	0.053	0.282	0.003
Con→Ons→Pur	0.166	0.054	0.069	0.280	0.001	0.066	0.275	0.001

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