Table 2 Moderated mediating effect of Study 4.
From: The threat of COVID-19 will influence consumers’ taste compensation
Outcome | Moderator (self-efficacy) | Effect | SE | t | p | 95% CI | |
---|---|---|---|---|---|---|---|
LICI | UICI | ||||||
Compensation motivation | MS × self-efficacy | − 0.309 | 0.115 | − 2.68 | 0.008 | − 0.535 | − 0.082 |
Taste compensation | MO: − 1 SD, 3.12 | 0.367 | 0.108* | 0.165* | 0.595* | ||
MO: Mean, 4.28 | 0.285 | 0.087* | 0.129* | 0.470* | |||
MO: + 1 SD, 5.44 | 0.202 | 0.078* | 0.076* | 0.377* |