Table 3 Means, standard deviations, reliabilities, and correlations among study constructs.
M | SD | 1 | 2 | 3 | 4 | 5 | 6 | |
---|---|---|---|---|---|---|---|---|
1. Mass Media | 5.832 | 0.898 | (0.766) | 0.327** | 0.541** | 0.408** | 0.432** | 0.483** |
2. Electronic Word-of-Mouth | 5.805 | 0.814 | (0.763) | 0.237** | 0.263** | 0.308** | 0.219** | |
3. Self-efficacy | 5.541 | 0.988 | (0.889) | 0.606** | 0.608** | 0.626** | ||
4. Subjective Norm | 4.608 | 1.429 | (0.945) | 0.713** | 0.609** | |||
5. Trust | 5.214 | 1.129 | (0.927) | 0.698** | ||||
6. Adoption Intention | 5.560 | 1.038 | (0.909) |