Table 5 Discriminant validity analysis.
Discriminant validity using HTMT (Heterotrait-monotrait ratio of correlations) | ||||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | |
1. Subjective Norm | ||||||
2. Trust | 0.760 | |||||
3. Mass Media | 0.478 | 0.510 | ||||
4. Electronic Word-of-Mouth | 0.303 | 0.363 | 0.428 | |||
5. Self-efficacy | 0.654 | 0.665 | 0.660 | 0.292 | ||
6. Adoption Intention | 0.651 | 0.758 | 0.582 | 0.273 | 0.693 | |
Discriminant validity of Fornell & Larcker (1981) | ||||||
1. Subjective Norm | 0.906 | |||||
2. Trust | 0.713 | 0.861 | ||||
3. Mass Media | 0.409 | 0.434 | 0.826 | |||
4. Electronic Word-of-Mouth | 0.335 | 0.382 | 0.353 | 0.743 | ||
5. Self-efficacy | 0.608 | 0.614 | 0.541 | 0.289 | 0.836 | |
6. Adoption Intention | 0.608 | 0.703 | 0.487 | 0.292 | 0.630 | 0.861 |