Fig. 4 | Scientific Reports

Fig. 4

From: Factors influencing user acceptance of virtual reality in preserving Wuhu iron painting from the unified theory of acceptance and use of technology perspective

Fig. 4

Research model based on the UTAUT framework, illustrating the hypothesized relationships between performance expectancy, effort expectancy, social influence, and facilitating conditions with behavioral intention to use VR technology. Moderating variables include gender (a), age (b), VR experience (c), and iron painting familiarity level (d).

Back to article page