Table 10 Differences in evaluation of promotional strategies by different familiarity groups (Independent sample t-Test).
From: Exploring the promotion of musical intangible cultural heritage under TikTok short videos
Strategy Type | High-Familiarity Group (Mean) | Low-Familiarity Group (Mean) | t-Value | p-Value |
|---|---|---|---|---|
Storytelling Narrative | 4.5 | 3.1 | 5.32 | < 0.01*** |
Special Effects Application | 3.8 | 4.2 | -2.14 | 0.034* |
Cross-Platform Collaboration | 4.0 | 3.9 | 0.47 | 0.639 |
