Table 5 Questionnaire items and their references.

From: Exploring the promotion of musical intangible cultural heritage under TikTok short videos

Item Number

Questionnaire Item

Reference Number

Q1

Have you ever watched content related to musical ICH on TikTok or other social media platforms?

47

Q2

Have you ever actively searched for information or content related to musical ICH?

48

Q3

How interested are you in participating in activities related to musical ICH?

49

Q4

What do you think about the effectiveness of promoting musical ICH through platforms like TikTok?

50

Q5

Are you willing to recommend or share content related to musical ICH with your friends or social networks?

51

Q6

How much do you know about musical ICH?

52

Q7

What is your attitude towards the inheritance and protection of musical ICH?

53

Q8

Have you previously participated in offline ICH activities (such as opera performances, and folk festivals)?

54