Table 3 Results of the convergent validity test.

From: Exploring the effects of AR presence and personal norms on museum visitor pro-environmental behaviour intentions

Variable

Factor loading

CR

AVE

Latent Variable

Observation variable

PRE

FE1

0.861

0.926

0.757

FE2

0.869

FE3

0.877

FE4

0.872

FE

PRE1

0.915

0.951

0.830

PRE2

0.925

PRE3

0.912

PRE4

0.891

ATT

ATT1

0.895

0.957

0.817

ATT2

0.921

ATT3

0.905

ATT4

0.902

ATT5

0.897

AC

AC1

0.904

0.941

0.842

AC2

0.923

AC3

0.926

AR

AR1

0.877

0.915

0.781

AR2

0.904

AR3

0.870

PN

PN1

0.912

0.956

0.844

PN2

0.904

PN3

0.939

PN4

0.920

BI

BI1

0.920

0.953

0.835

BI2

0.909

BI3

0.917

BI4

0.909

  1. PRE = Presence, FE = Flow experience, ATT = Attitude, AC = Awareness of consequences.
  2. AR = Ascribed responsibility, PN = Personal norms, BI = Behavioural intention.
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