Table 4 Results of the discriminant validity test.

From: Exploring the effects of AR presence and personal norms on museum visitor pro-environmental behaviour intentions

 

PRE

FE

ATT

AC

AR

PN

BI

PRE

0.83

      

FE

0.135***

0.757

     

ATT

0.12***

0.106***

0.817

    

AC

0.12***

0.106***

0.113***

0.842

   

AR

0.118***

0.105***

0.112***

0.117***

0.781

  

PN

0.116***

0.103***

0.111***

0.113***

0.114***

0.844

 

BI

AVE square root

0.113***

0.870

0.102***

0.911

0.115***

0.904

0.112***

0.918

0.109***

0.884

0.108***

0.919

0.835

0.914

  1. PRE = Presence, FE = Flow experience, ATT = Attitude, AC = Awareness of consequences, AR = Ascribed responsibility, PN = Personal norms, BI = Behavioural intention; *** P < 0.001; Data on Diagonal Lines = AVE.
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