Table 6 Results of mediating effect test.

From: Exploring the effects of AR presence and personal norms on museum visitor pro-environmental behaviour intentions

Path

Effect

Effect Value

95% Confidence Interval

T

LLCI

ULCI

P

AC→ATT→BI

Total Effect

0.817

30.2951

0.741

0.884

0.000

Direct Effect

0.258

7.872

0.151

0.360

0.000

Indirect Effect

0.560

 

0.452

0.671

 
  1. AC = Awareness of consequences, ATT = Attitude, BI = Behavioural intention.
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