Table 2 Use characteristics of Health-related WOAs (n = 434).

From: Modeling behavioral intention of using health-related WeChat official accounts through ELM and SCT factors using the PLS-SEM approach

Characteristics

Category

Frequency (n)

Percentage (%)

Health-related WOAs known

and used

Medical Purchase

198

65.00

Health Information

282

53.20

Health Preservation & Nutrition

231

43.50

Intelligent Diagnosis

189

49.30

Online Consultation

214

33.20

Women’s Health Management

144

24.00

Fitness & Weight Loss

104

65.00

Purpose of Using Health-related WOAs

Health Information Inquiry

235

54.15

Health Information Access

261

60.14

Appointment Registration

242

55.76

Outpatient Payment

175

40.32

Online Diagnosis

216

49.77

Report Query

140

32.26

Finding Interest Groups

62

14.29

Experience of Using Health-related WOAs

Never

0

0.00

Less than 3 months

21

4.84

3–6 months

112

25.81

6–12 months

162

37.33

More than 12 months

139

32.02

Frequency of

Using Health-related WOAs within

12 months

At least once a day

37

8.53

3–5 times a week

158

36.41

1–2 times a week

172

39.63

Once every few weeks

61

14.06

Followed but not used

6

1.38

  1. Note. Types and Purposes of Use are Multiple Choice.