Table 1 Measurement items.

CSR

The XX brand’s manufacturing process has sufficient labor hours.

The XX brand is cruelty-free and does not engage in any practices that cause harm to animals.

The XX brand enthusiastically engages in social welfare services initiatives.

This XX brand works hard to increase its productivity.

This XX brand aspires to be financially successful in the long run.

Service quality

The overall services offered as a whole are satisfactory.

They are focused in their devotion and concern.

They are very passionate about their work.

They carefully consider our inputs and follow our recommendations thoroughly.

Consumer happiness

The XX CSR policy meets my professional standards.

Due to XX commitment to socially responsible initiatives, I highly recommend them to others.

It makes me delighted whenever I receive news about a CSR initiative.

The CSR actions of company makes me happy.

Overall, I like XX’s products and services.

Emotional attachment

I appreciate XX’s involvement in CSR initiatives.

I have a feeling of fitting in when it comes to XX.

I am pleased to be a user of XX.

XX highly regards it’s all stakeholders, especially consumers.

Consumer retention

My first preference is the XX.

I would suggest the services of the XX to others.

I would recommend that others use XX’s services.

Regarding the XX, I have only good things to say.

Willingness to pay

I am prepared to pay a premium to recognize the XX brand’s commitment to CSR.

I will remain committed to XX brand for its CSR initiatives.

I will continuously support the XX brand due to its CSR initiatives, if it charges higher than its competitors.