Table 5 Structural model results.

From: An exploration of mediating mechanisms influencing willingness to pay for corporate social responsibility

Hypotheses

Paths

β

P values

Results

H1a

CSR -> CH

0.240

0.000

Supported

H1b

CSR -> EA

0.365

0.000

Supported

H1c

CSR -> CR

0.334

0.000

Supported

H1d

CSR -> WTP

0.051

0.259

Not Supported

H2a

SQ -> CH

0.376

0.000

Supported

H2b

SQ -> EA

0.360

0.000

Supported

H2c

SQ -> CR

0.658

0.000

Supported

H2d

SQ -> WTP

0.212

0.000

Supported

H3a

CH -> WTP

0.376

0.000

Supported

H4a

EA -> WTP

0.681

0.000

Supported

H5a

CR -> WTP

0.457

0.000

Supported