Table 7 Mediating effect.

From: An exploration of mediating mechanisms influencing willingness to pay for corporate social responsibility

Hypotheses

Paths

β

S D

T statistics

P values

H3b

CSR -> CH -> WTP

0.287

0.041

7.049

0.000

H3c

SQ -> CH -> WTP

0.296

0.031

9.549

0.000

H4b

CSR-> EA -> WTP

0.312

0.035

8.917

0.000

H4c

SQ -> EA -> WTP

0.248

0.034

7.228

0.000

H5b

CSR -> CR -> WTP

0.245

0.029

8.409

0.000

H5c

SQ -> CR -> WTP

0.238

0.041

5.804

0.000

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