Table 8 Predictive relevance.
Latent Variables | R 2 | Q2 | F2 |
|---|---|---|---|
Consumer Happiness | 0.356 | 0.180 | Â |
Emotional Attachment | 0.330 | 0.167 | |
Consumer Retention | 0.433 | 0.220 | |
Willingness to Pay | 0.639 | 0.368 | |
CSR -> CH | 0.234 | ||
CSR -> EA | 0.358 | ||
CSR -> CR | 0.324 | ||
CSR -> WTP | 0.152 | ||
SQ -> CH | 0.253 | ||
SQ -> EA | 0.261 | ||
SQ -> CR | 0.613 | ||
SQ -> WTP | 0.230 | ||
CH -> WTP | 0.362 | ||
EA -> WTP | 0.538 | ||
CR -> WTP | 0.431 | ||
