Table 4 Decomposition result of mediating effect.

From: The “label code” of pro-environmental behavior—a study on pro-environmental behavior based on behavioral label theory

Effect path

Effect size (β)

Boot SE

Boot LLCI

Boot ULCI

Total indirect effect

0.235

0.073

0.113

0.400

Behavioral label →personal norms → pro-environmental behavior

0.103

0056

0.015

0.233

Behavioral label→ mental imagery → pro-environmental behavior

0.073

0.041

0.012

0.169

Behavioral label → personal norms→ mental imagery → pro-environmental behavior

0.060

0.036

0.010

0.150

Total effect (c)

0.230

0.087

0.057

0.403

Direct effect (c’)

-0.007

0.091

-0.200

0.157

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