Table 5 Moderation effect test of model 1.
Moderator variable (construal level) | Level | Effect of behavioral label → personal norms | SE | t | p | 95% CI |
---|---|---|---|---|---|---|
Low (-1 SD) | -0.507 | 0.259 | 0.095 | 2.717 | 0.007 | [0.071, 0.446] |
Average (0) | 0 | 0.147 | 0.068 | 2.181 | 0.031 | [0.014, 0.281] |
High (+ 1 SD) | 0.507 | 0.036 | 0.083 | 0.441 | 0.660 | [-0.127, 0.199] |