Table 5 Moderation effect test of model 1.

From: The “label code” of pro-environmental behavior—a study on pro-environmental behavior based on behavioral label theory

Moderator variable (construal level)

Level

Effect of behavioral label → personal norms

SE

t

p

95% CI

Low (-1 SD)

-0.507

0.259

0.095

2.717

0.007

[0.071, 0.446]

Average (0)

0

0.147

0.068

2.181

0.031

[0.014, 0.281]

High (+ 1 SD)

0.507

0.036

0.083

0.441

0.660

[-0.127, 0.199]

  1. Significance of interaction items: behavioral label × construal level 的 ΔR2 = 0.016, F(1,180)=3.666, p=0.057(marginally significant).