Table 1 Descriptive statistics and correlation (n = 298).
From: The impact of emotion valence and scarcity on the price-quality effect
M(SD) | 1 | 2 | 3 | 4 | 5 | 6 | |
---|---|---|---|---|---|---|---|
Gender | ---- | 1 | |||||
Marriage | ---- | 0.01 | 1 | ||||
Education | ---- | − 0.06 | − 0.12 | 1 | |||
Positive emotion | 3.18(1.01) | − 0.06 | 0.01 | 0.02 | 1 | ||
Negative emotion | 2.34(0.98) | − 0.08 | − 0.00 | − 0.00 | − 0.13 | 1 | |
Price-quality | 4.14(0.97) | 0.03 | − 0.01 | − 0.01 | 0.13** | 0.07 | 1 |