Table 2 Results of data encoding.
Organization of original materials | Subcategory | Primary category |
|---|---|---|
"……After utilizing the advanced version of the AI drawing tool, my work efficiency has noticeably improved, allowing me to concentrate more on creativity……" | a1 Design efficiency enhancement | A1 Perceived usefulness |
"……When inspiration diminishes, the solutions from the advanced AI drawing tool frequently ignite new ideas, making it seem as though I have a dependable assistant……" | a2 Creative support and enhancement | |
"……The operation is simpler than anticipated, and I can almost master it without needing to study extensively……" | a3 Operational ease | A2 Perceived ease of use |
"……I find that the AI drawing tool operates very smoothly, with rapid response times and an excellent overall experience……" | a4 Smooth operation process | |
"……Many of my colleagues are using the AI drawing tool, and observing their results motivates me to keep pace……" | a5 Peer usage rate | A3 Social influence |
"……The AI drawing tool enjoys a strong reputation within the design community, and my friends highly recommended that I try it……" | a6 Peer approval | |
"……The AI drawing tool is becoming a trend in the industry, and gaining an early advantage can significantly enhance competitiveness……" | a7 Industry trend leadership | |
"……I greatly appreciate experimenting with new tools, particularly AI tools, as they broaden my design thinking, and I find them highly educational……" | a8 Willingness to accept technology | A4 Personal innovation |
"……I am not content with merely the basic features; I also relish exploring the advanced version. The more I engage with it, the more captivating it becomes……" | a9 Proactive exploration willingness | |
"……The design materials and data I upload are privacy-sensitive, thus I can only feel comfortable utilizing tools that ensure robust privacy and security protections……" | a10 Privacy and data security | A5 Perceived trust |
"……When I encountered issues with the AI drawing tool, the customer service responded promptly and effectively, which reassured me and enhanced my confidence in the service’s reliability……" | a11 Customer service response speed | |
"……Products from reputable platforms imbue me with confidence and enhance my comfort while using them……" | a12 Platform reputation | |
"……The outputs from the advanced version of the AI drawing tool are impressively accurate, fulfilling my expectations. They require minimal adjustments before deployment……" | a13 Output precision | A6 Output quality |
"……Some of the design content is extremely practical and requires almost no modifications prior to real-life application……" | a14 Applicability of design outcomes | |
"……The advanced version of the AI tool provides a range of styles, which often inspires me and occasionally yields delightful surprises……" | a15 Creative diversity | |
"……Given these features at this price point, I believe it represents an excellent value……" | a16 Functionality-price ratio | A7 Price value |
"……The subscription fee is transparent, with no concealed charges……" | a17 Price transparency |
